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Satisfaction Guaranteed!

Take this hackneyed phrase and make it mean something in your business.

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This story appears in the April 1998 issue of Entrepreneur. Subscribe »

How many times have you heard or read the phrase "satisfaction guaranteed"? This phrase has been so overused and underdelivered that most of us automatically disregard it when we see it. But what if you took this old-fashioned notion and gave it some teeth? How would that affect your bottom line?

A guarantee is a written assurance that something is of specified quality or that it will perform satisfactorily for a given time period. A money-back guarantee states that if your product doesn't perform properly or you don't deliver satisfactory service, your customer gets a full refund.

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