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Site For Sore Eyes

Our Web guide to what's new, what's hot, what's helpful.

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This story appears in the April 1998 issue of HomeOfficeMag.com.

Forget get-rich-quick Web sites: Most businesses don't make a lot of money on the Web. Still, a good site can be a terrific marketing vehicle. How can you make yours stand out from the crowd?

Start by studying several of the "pick-of-the-week sites" listed at the front doors of search engines like Excite--then spruce up your own site. Most award-winning sites are simple and well-structured, so visitors don't get lost. The best sites don't preach or boast. Rather, they seduce by being intriguing, fun and full of useful information. The Chuck E. Cheese site at http://www.chuckecheese.com, for example, offers not just company information but also contests, promotions, links and a bulletin board for children.

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