Meet a future inductee of the Copywriter's Hall of Fame.
Can a teenage marketing student teach us adults a thing or two about advertising salesmanship? Does a fresh, young mind nurtured on Nike and Pepsi ads have a sharper perspective we should be listening to? A letter I received late last year from a high school marketing teacher, Beverly Spilman, gave me an opportunity to find out.
Spilman teaches at Jefferson High School in Cedar Rapids, Iowa, and asked if I had ever run across any interesting ways for teenagers to test their advertising and marketing skills in the classroom. Nope, I said, but why don't I invent one?
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