Many Happy Returns
Simple strategies to keep customers coming back for more.
What's the most important part of your business? It's not your product, your equipment or your marketing campaign. It's your customers--and it's up to you to keep them coming back.
One of the biggest mistakes any entrepreneur can make is taking customers for granted. The '90s has ushered in a new breed of customer--one with higher expectations than ever. "Today's consumer is less likely to tolerate poor service," warns Tim Schneider, co-owner of Soaring Eagle Enterprises Inc., a Las Vegas firm that specializes in customer-service training.
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