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Do The Hustle

Do you have what it takes to sell your new product?

This story appears in the May 1998 issue of Business Start-Ups magazine.

I recently received a letter from an inventor who had mailed fliers to 150 potential customers. Not one response came back, and the inventor was devastated. He had been convinced all he had to do to get orders was send out a mailing.

I've heard at least 10 to 20 similar stories per year for the 10 years I've worked with inventors. Selling any product is hard work--even for large companies, which typically make several sales calls per customer before they start receiving orders for a new product.

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