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Golden State

On your side, state your case, on guard.

This story appears in the May 1998 issue of Business Start-Ups magazine.

From almonds to zebra-print sofas--you name it, someone in California grows or manufactures it. Ed Kurtz, 46, had been selling California agricultural products to distributors for many years when he heard about a store called "Made in Oregon." That sparked the idea for a California-only store, and Kurtz used his contacts to open CaliforniaMarketplace in Agoura Hills, where he once served as mayor.

All items sold in the store are grown or made in California. Wares include everything from vinegar produced in Napa Valley to T-shirts designed by a renowned Los Angeles artist.

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