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Vendor Bender

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This story appears in the May 1998 issue of Business Start-Ups magazine.

Q: I'm looking into starting a mail order catalog for wakeboarding. Are there books that can help me design and distribute catalogs? Also, my funds are very low. Is there any way I can start this without a large inventory?

A: Provided by John D. Schulte, chairman of the National Mail Order Association (NMOA).

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