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Forget about that sheep named Dolly. The real cloning story is the one starring you...and you.

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Susan Stern survived cancer with the help of modern medicine and more than two years' rest from the helm of the public relations firm she founded 13 years ago. But medical science couldn't sustain her Cranford, New Jersey, company, Stern + Associates, while she was recuperating. And her clients certainly couldn't put their public relations plans on hold.

Stern's solution was to allow a "clone" of herself to run the company. A longtime employee, Carol Rickner, essentially took over Stern's position while she recovered. "I'd stop in now and then, and we'd meet every week and phone each other as needed," says Stern, who returned to work last year. "But basically, Carol was running the company."

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