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Toy Story

Grown-ups, take note: The lucrative toy market isn't just child's play.

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

The company: Hasbro Inc. is the second-largest toy manufacturer in the world, sharing industry control with Barbie purveyor Mattel Inc. The company markets its products primarily through its Playskool, Tonka, Kenner, Milton Bradley and Parker Brothers brands.

The markets: Many of Hasbro's toys target 5-to-14-year-olds, an age group the U.S. Census Bureau expects to grow by nearly 1 million by 2000.

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