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Loyal Following

Bringing employee loyalty back from the dead.

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This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Is a thing of the past? That's the belief of most managers nowadays. Want proof? "Most people change jobs every two to four years," says Roger Herman, owner of The Herman Group, a management consulting firm in Greensboro, North Carolina.

And the statistics worsen. In 1996, when Walnut Creek, California, personnel expert Ethan Winning surveyed 742 employees in six different industries, from high-tech to insurance, a staggering 67 percent told him their loyalty had decreased. "There's no doubt that loyalty is in trouble," says Winning.

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