Subscribe to Entrepreneur for $5
Subscribe

Objection Overruled

Customer objections are an inevitable hurdle between you and the sale. Learn how to overcome them.

By
This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Every so often, you need a good dose of encouragement when it comes to handling objections. If you're a regular reader of my column, you know I believe that the most meaningful encouragement comes from those in the trenches--the walking wounded who are willing to share their war stories.

This month's war heroes are three entrepreneurial moms I met while being interviewed on a talk show. Owners of EKA Productions LLC, Jill Luedtke, 42, Kim Anton, 39, and Tracey Hornbuckle, 34, are producers of award-winning children's videos in . Studying their strategies for getting their products into stores is almost like taking a graduate course in handling objections.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks