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Way To Grow

Give interns a role in your business -- and watch your marketing efforts bloom.

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This story appears in the May 1998 issue of Entrepreneur. Subscribe »

For many , hiring interns--whether paid or unpaid--is a creative solution to both staffing problems and tight budgets. By bringing interns on board and letting them handle projects suited to their abilities, you can stretch your resources to remarkable lengths.

Let's say you own a sporting goods store and you need some work done on your database so you can market your more efficiently. Or maybe you have other tasks that can provide real-world experience to a willing student. Finding the right person to fill the position may not be easy, but if your local community college or university offers an internship program, you might be able to find the perfect candidate. By hiring a talented student, you can accomplish essential marketing tasks and give an enthusiastic, motivated student some hands-on experience.

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