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Piece of Cake?

The reality of opening a restaurant might not be what you expect.

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Do you want to open a ? According to the National Restaurant Association, more than 37 percent of all adults have worked in the restaurant industry at some time in their lives. Unfortunately for entrepreneurs, this seemingly widespread familiarity with the industry doesn't always translate into successful restaurant ownership. Phyllis Ann Marshall, president of FoodPower, a national restaurant industry consulting firm in Costa Mesa, , answers some important questions to help prospective restaurateurs get started on the right track.

What is the most common cause of new-restaurant failures?

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