Subscribe to Entrepreneur for $5
Subscribe

Candy Land

A national craving for Gummy Bears and lemon drops bulks up candy store sales.

By
This story appears in the May 1998 issue of Entrepreneur. Subscribe »

You know the feeling--that irrepressible craving that hits around 3 o'clock in the afternoon. Or maybe it's a trip to the movies that triggers the uncontrollable urge. Perhaps you never think about it until you come face to face with a sweet treat at the mall--and then you absolutely have to have it. No matter when it strikes, America's sweet tooth needs to be sated.

Sure, Americans are spending billions on diets and lo-cal and fat-free foods. But if everyone is so hell-bent on eating right, why did we gobble up an average of more than 24 pounds of candy in 1996 compared to 17.9 pounds in 1983?

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks