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Sound Waves

Do you hear what we hear?

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This story appears in the May 1998 issue of Entrepreneur. Subscribe »

It was bound to happen--and it has. After President Clinton announced his hearing loss, it triggered a wave of interest in how Americans--particularly graying baby boomers--are adapting to their inability to hear as well as they once did.

Indeed, given that the boomers were the first generation raised on raucous rock 'n' roll--not to mention their sheer size as a generation--Clinton's peers are poised to drum up significant sales for the hearing-aid industry. "We've seen tremendous growth in hearing-aid sales since the president acquired his hearing aids," says Carole Rogin, president of the Hearing Industries Association in Alexandria, Virginia.

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