Sound Waves

Do you hear what we hear?
Magazine Contributor
1 min read

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

It was bound to happen--and it has. After President Clinton announced his hearing loss, it triggered a wave of interest in how Americans--particularly graying baby boomers--are adapting to their inability to hear as well as they once did.

Indeed, given that the boomers were the first generation raised on raucous rock 'n' roll--not to mention their sheer size as a generation--Clinton's peers are poised to drum up significant sales for the hearing-aid industry. "We've seen tremendous growth in hearing-aid sales since the president acquired his hearing aids," says Carole Rogin, president of the Hearing Industries Association in Alexandria, Virginia.

The good news for the more than 25 million afflicted Americans is that today's hearing aids are technologically and cosmetically superior to the veritable clunkers of old. All the better to listen to that raucous rock 'n' roll, we suppose.

More from Entrepreneur

Elizabeth's expertise can help you scale your business, build a personal brand and focus on being a value-driven CEO.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.