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Going Up?

Price hikes accompany hotel mergers.

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This story appears in the May 1998 issue of Entrepreneur. Subscribe »

In the , size matters. A record $24.8 billion worth of hotel mergers were consummated last year, and the new megachains raised room rates simultaneously.

Pannel Kerr Forster Consulting (PKF), a -based hotel and hospitality consulting firm, reports that the average travel hotel rate climbed to $105.76 last year, up 7.7 percent from the previous year.

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