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Spin Doctors

Consider taking this compact disc company's stock for a spin.

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Think of it as a noteworthy endeavor. "We scour the country looking for up-and-coming bands," says John Wanzung, co-founder of Chicago-based Fresh Tracks. "We're trying to get this music into people's hands."

And so they do. Along with partner Kip Schaumloffel, 28, the 29-year-old Wanzung is hitting it big with a subscriber-based music service that sends out monthly compact discs in much the same way that beer-of-the-month clubs dole out bottles of brew. Their secret formula? The two entrepreneurs--both of whom possess music industry backgrounds--sell their 3,000 subscribers recordings of promising alternative and "roots rock" artists who have yet to hit it big. "Basically," Wanzung says, "it's an insider's guide to finding out who the next big bands are going to be."

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