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Coupon Clips

Here's an offer franchisees can't refuse.

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This story appears in the May 1998 issue of Entrepreneur. Subscribe »

We've all received those envelopes filled with coupons in the mail. But there's more than envelope-stuffing going on at Val-Pak Systems Inc., one company behind the coupons.

Since 1990, representatives of Val-Pak franchises have stayed ahead of the competition with the help of ScoopLine, a 24-hour sales support system. ScoopLine provides sales reps with coupon samples, sales call briefings, marketing analyses, co-op advertising assistance and other custom sales support services--all over the . Six employees work full time to field the 130 to 200 phone calls ScoopLine receives daily.

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