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Net Gain

Keep franchisees in the (Intranet) loop.

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Observe a successful franchise system, and you'll see ongoing communication between the franchisor and its franchisees. One way to get the most from your franchisees--and give the most back--is to implement an Intranet site. Intranets, similar to the Internet, are private systems whose access is restricted to a specific organization.

"Franchisors who use Intranets find they are able to communicate quickly and economically, while ensuring greater security in the transmission of proprietary information," says Mark Siebert, president of Francorp Inc., an Olympia Fields, Illinois-based management consulting firm specializing in franchising.

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