Top Trending: 10 Quotes From John F. Kennedy on Leadership and Personal Growth

The Business Of Caring

Franchising meets women's health care.
  • ---Shares
This story appears in the May 1998 issue of Entrepreneur. Subscribe »
Reader Resource

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »

Women's health care is a major player in the multibillion-dollar health-care industry. And Women's Health Boutique, based in Cypress, Texas, is helping lead the way. Franchising since 1993, co-founders and sisters Vicki D. Jones, 43, and Seleta D. Lovell, 45, founded the company as a tribute to their mother, who died in 1987 after a long battle with cancer.

While operating the medical equipment company left to them by their mother, Jones says, "[We] started finding products my mother could have used." They also found that women in recovery sometimes choose to live with a medical problem rather than face the embarrassment of shopping in an insensitive environment, says Jones.

The sisters' boutique concept evolved, providing a private, dignified atmosphere with a wide range of products and services, from wigs, hairpieces and turbans to specialty bras and skilled bra-fitting.

"Just because [our customers] have lost their hair or lost their breasts or had a difficult pregnancy," says Jones, "doesn't mean they are lesser women or that they have to lose their femininity, their sexuality or their sensitivity."

Contact Sources

Women's Health Boutique, (888) 280-2053, http://www.w-h-b.com

Edition: May 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.