The Business Of Caring

Franchising meets women's health care.
Magazine Contributor
1 min read

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

's is a major player in the multibillion-dollar health-care industry. And Boutique, based in Cypress, , is helping lead the way. Franchising since 1993, co-founders and sisters Vicki D. Jones, 43, and Seleta D. Lovell, 45, founded the company as a tribute to their mother, who died in 1987 after a long battle with cancer.

While operating the medical equipment company left to them by their mother, Jones says, "[We] started finding products my mother could have used." They also found that women in recovery sometimes choose to live with a medical problem rather than face the embarrassment of shopping in an insensitive environment, says Jones.

The sisters' boutique concept evolved, providing a private, dignified atmosphere with a wide range of products and services, from wigs, hairpieces and turbans to specialty bras and skilled bra-fitting.

"Just because [our customers] have lost their hair or lost their breasts or had a difficult pregnancy," says Jones, "doesn't mean they are lesser women or that they have to lose their femininity, their sexuality or their sensitivity."

Contact Sources

Boutique, (888) 280-2053, http://www.w-h-b.com

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