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The Business Of Caring

Franchising meets women's health care.

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This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Women's health care is a major player in the multibillion-dollar health-care industry. And Women's Health Boutique, based in Cypress, Texas, is helping lead the way. Franchising since 1993, co-founders and sisters Vicki D. Jones, 43, and Seleta D. Lovell, 45, founded the company as a tribute to their mother, who died in 1987 after a long battle with cancer.

While operating the medical equipment company left to them by their mother, Jones says, "[We] started finding products my mother could have used." They also found that women in recovery sometimes choose to live with a medical problem rather than face the embarrassment of shopping in an insensitive environment, says Jones.

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