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Cup O' Paradise

Coffee goes tropical.

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This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Call it java. Or bean juice. Or its scientific name, coffea arabica. A cup of coffee by any other name is just as welcome by the millions of Americans who consume 440 mil-lion cups of it every day, according to Coffee Cavern Inc., the Moraga, California-based franchise that's adding a new twist to traditional coffeehouse allure.

To stand out from the crowd, Coffee Cavern store designs come complete with tropical caves, trickling waterfalls--even rolling fog. Customers can put their feet up on a rock and relax to tropical tunes.

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