In Other Words
Tailor your sales pitch to speak your customer's language.
Imagine you get a phone call from a male vendor you've never met who asks you, in quick succession, this series of questions: "How long have you been in business? How many employees do you have? What's your budget for my type of equipment? Whom do you buy from now? Will you be the person making the final decision?"
How would you react? If you're a man, you may think this caller is a no-nonsense guy who's short on personality. If you're a woman, chances are you think he's rude and pushy, and you're unlikely to send business his way.
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