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How To: Manage Your Cash Flow

You're making sales, but are you making money?

By
This story appears in the June 1998 issue of Business Start-Ups magazine.

Even profitable companies can go broke. That's a difficult truth for start-up owners to swallow. But the sooner you learn that when you're out of , you're out of business, the better your chances for survival will be.

"Profit is an accounting principle,' explains Jae K. Shim, co-author of Keys to Managing Your Cash Flow (Barron's Educational Series Inc., $4.95, 800-645-3476). "You need cash, not profit, to pay bills or loans.'

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