How To: Manage Your Cash Flow
You're making sales, but are you making money?
Even profitable companies can go broke. That's a difficult truth for start-up business owners to swallow. But the sooner you learn that when you're out of cash, you're out of business, the better your chances for survival will be.
"Profit is an accounting principle,' explains Jae K. Shim, co-author of Keys to Managing Your Cash Flow (Barron's Educational Series Inc., $4.95, 800-645-3476). "You need cash, not profit, to pay bills or loans.'
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