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Give Them A Hand

Southpaws reach out to international customers.

This story appears in the June 1998 issue of

There are 30 million left-handed people in the United States, yet when left-handers John and Carolyn Williams tried to purchase kitchen utensils, baseball gloves, stationery and other items geared toward southpaws, all they ended up with was a lot of frustration. The Williamses decided to create an online mail order catalog--The Left Hand--to sell such products, and after only one year in business, they generated $65,000 in sales. "We do all our selling on the Internet," says John, the company's CFO.

"Initially we focused on selling [to the United States and Canada] because we were reacting to demand," John says. But the Bethlehem, Pennsylvania, couple quickly realized having an Internet presence can create an international momentum of its own.

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