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No Kidding

It's not all fun and games in the toy industry.

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This story appears in the June 1998 issue of Entrepreneur. Subscribe »

Most people thought it wasn't a smart move--and that's putting it diplomatically. Few had faith in the product; some even predicted there would be a warehouse filled with unsold plush figures in the not-too-distant future. After all, it was just . . . a pig.

As it turns out, Babe was no ordinary swine. The movie in which he starred was a surprise hit in 1995, earning a Best Picture Oscar nomination. And the man who took a chance on the little talking pig that could--Alan Hassenfeld, CEO of Hasbro Inc.--took home the proverbial bacon.

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