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Primary Colors

A study in contrasts.

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This story appears in the June 1998 issue of Entrepreneur. Subscribe »

Color us surprised. Even as splashes of bright colors become ever more commonplace on newspapers as venerable as The New York Times, presumably monochrome-phobic consumers are revealing an affection for--of all things--black-and-white imagery.

Don't believe us? Just check out how many classic black-and-white TV shows fill up the schedule of cable's Nick at Nite. Too vintage? Force yourself to sit through a few hours of music videos and see if you don't catch a few artists dancing in the footsteps of Ansel Adams.

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