Primary Colors

A study in contrasts.
Magazine Contributor
1 min read

This story appears in the June 1998 issue of Entrepreneur. Subscribe »

Color us surprised. Even as splashes of bright colors become ever more commonplace on newspapers as venerable as The New York Times, presumably monochrome-phobic consumers are revealing an affection for--of all things--black-and-white imagery.

Don't believe us? Just check out how many classic black-and-white TV shows fill up the schedule of cable's Nick at Nite. Too vintage? Force yourself to sit through a few hours of music videos and see if you don't catch a few artists dancing in the footsteps of Ansel Adams.

Speaking of professional photographers, sharp shooters in the fashion and advertising worlds are fueling renewed interest in black-and-white visuals. Not to be left out, amateur shutterbugs are also snapping up the B&W--enough, in fact, to trigger such industry developments as Kodak's Advantix Black & White Film. Talk about your "photo opps."

loading...

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur