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Scaling The Wall

With a market of more than 200 million consumers, China is ready for new business.

This story appears in the June 1998 issue of Entrepreneur. Subscribe »

What country has the world's fastest growing ? You'd be right if you guessed . And with a consumer population of approximately 200 million, it's no wonder worldwide are scrambling for a piece of the pie.

As you'd probably expect, U.S. don't intend to be left behind, despite the difficulty of achieving success in this communist nation. A recent survey spotlighted the trend, concluding that small American companies are big investors in China's economy.

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