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Soup's On

What's simmering at Campbell?

This story appears in the June 1998 issue of Entrepreneur. Subscribe »

Too many investors believe they need to find cheap, under-$5 stocks with fancy names and promising new products if they want to hit a home run with their investment dollars. This couldn't be further from the truth. A majority of inexpensive stocks remain cheap because their "promises" don't come to fruition, while more predictable leading stocks like Coca-Cola and Johnson & Johnson continue to be solid investments. Why? Because these companies dominate their industries, yet remain entrepreneurial.

The company: Based in Camden, New Jersey, Campbell Soup Co. is the leading soup seller in the United States. It also sells Prego and Pace sauces; Pepperidge Farm biscuits, cookies and crackers; and Godiva Chocolates.

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