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Gray Matters

Brainstorm your way to more creative marketing.

This story appears in the June 1998 issue of Entrepreneur. Subscribe »

A tried-and-true way to get your company fired up is to hold a brainstorming session. Surprisingly, most people don't know the rules that should govern these powwows. To make the most of your collective brainpower, there are certain steps you must take.

When done properly, brainstorming can yield an abundance of ideas that may not have otherwise surfaced. The process seems to work best when some basic rules are followed:

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