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Logo Notions

What does your business do? A good logo tells the story.

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This story appears in the June 1998 issue of Entrepreneur. Subscribe »

Definition is a part of every business, whether it's defining your product or service, market or advertising strategy. But combining all that defines your business into a concise visual message--your company logo--is one of the most challenging tasks you'll face.

"A logo has to sum up your business in one small statement," says Kevin Daniels, a designer for text & image, a Huntington Beach, California, graphic design firm.

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