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Just The Ticket

Odds are, this idea's a sure thing.

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This story appears in the June 1998 issue of Entrepreneur. Subscribe »

Imagine a greeting card that not only thanks customers for their business but also gives them a chance to win millions of dollars. OK, the likelihood of actually winning such a fortune is akin to the odds of "Titanic" director James Cameron never working again. Still, you can offer the possibility--in the form of lottery ticket greeting cards.

"The lottery appeals to basic human instincts," says Marvin M. Epstein, 69, co-founder with Michael Hewett, 44, and Michael K. Pukay, 41, of LottOccasions Inc., a Streetsboro, Ohio, greeting card manufacturer. "Almost everyone at one time or another has gambled."

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