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Making It Stick

Can't get the toll-free number of your dreams? Try this.

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This story appears in the June 1998 issue of Entrepreneur. Subscribe »

Exactly how is your company's toll-free number going to stick in the minds of prospective customers through the information blizzard the average person encounters every day? One popular method is the use of "vanity" 800 numbers, as in 1-800-FLOWERS. But as available toll-free numbers have dwindled, these catchy, easy-to-remember numbers are increasingly difficult to get.

To make vanity toll-free numbers available to more small businesses, Burlington, Vermont, Response Marketing Group created the Custom 800 Program, which allows vanity toll-free numbers to be shared by companies in different regions. "Many small companies don't need an 800 number that works nationwide," explains David Greenhaus, president of Response Marketing Group.

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