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Put Your Best Foot Forward

The do's and don'ts of creating a professional-looking logo

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This story appears in the April 2006 issue of Entrepreneur. Subscribe »

Your logo is the very first image customers associate with your business, so you want it to hit the right note. To get the skinny on choosing a killer image, we went to Bruce Lowry, founder of Summitsoft and creator of the company's Logo Design Studio software, which guides business owners to create good logos.

Do check out common logo themes in your industry and be sure your logo fits into the fold--you want it to be unique, but not absurd. Says Lowry, "If you're a financial advisor, you're not going to have a very cartoony logo."

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