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Painting The Town

Make money with: dance classes, coupons, house painting.

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This story appears in the July 1998 issue of Business Start-Ups magazine.

Who says an artisan must carry the burden of management, advertising and customer service while still concentrating on quality work? Certa ProPainters is whitewashing this do-it-all-yourself mentality with a painting franchise that puts business in the hands of the businessperson and leaves the skill to the craftsperson.

Franchisees pay $20,000 for an exclusive territory and computer software, and about $15,000 for a van and painting equipment. Annual royalty fees are $9,250 the first year and $12,000 thereafter, and there's a 3-percent advertising fee with a $6,000 cap. Franchisees are taught the ins and outs of paint technology; how to give precise, consistent estimates; and how to hire painters.

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