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Field Of Dreams

Success comes naturally for a new crop of herb farmers.

This story appears in the July 1998 issue of Business Start-Ups magazine.

Herbs are hot. From echinacea to ginseng, herbal remedies once considered on the fringes of medicine are popping up in pharmacies everywhere. Consumer demand for medicinal herbs is growing phenomenally, culinary herbs are growing strong, and herb farms are springing up across the country to meet the demand.

"The driving force right now [in the herb market] is the interest in alternative health-care products, herbal supplements, herbal medicinal products and dietary supplements," says Maureen Rogers, director of the Herb Growing and Marketing Network, an industry association in Silver Springs, Pennsylvania.

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