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Marketing Advice From an Expert

An expert shares his tips for simply irresistible marketing.

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This story appears in the June 2006 issue of Start Up.

When we ask Mark Joyner why businesses have only three seconds to make a sale, the author of The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less points to two reasons: the exponentially expanding volume of information and the limited time consumers have to evaluate marketing messages. He launches quickly into why you need to keep it short.

Entrepreneur: How do you make an offer irresistible?

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