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Sell Well

Nervous about selling? Getting started is easier than you think.

This story appears in the July 2006 issue of Entrepreneur. Subscribe »

Sales is one of the most important elements of your startup--but if you're unfamiliar with it, it can also be one of the most intimidating. We checked in with a few sales experts to offer tips to help you get started.

First, says Jennifer Vessels, president of Next Step LLC, a business growth consulting company in Redwood City, California, spend time gathering research from potential clients before you finalize your product or service offering. "What are the deficiencies in the solutions they're using?" she asks.

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