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Game Plans

Students are learning business strategy by playing entrepreneur.

This story appears in the August 2006 issue of Entrepreneur. Subscribe »

From introducing inventive game elements into the classroom to starting mock businesses in an all-virtual marketplace, business schools are hoping to prepare students for business ownership in really cool ways.

At Towson University near Baltimore, students can participate in The Associate, a semester-long program similar to NBC's The Apprentice with Donald Trump. Eight students work on different real-life cases each week, learn about things like manufacturing and innovation, and present their solutions to a Trump-like local business magnate for review. Only one student remains at the end, winning a job with the magnate's business. "Students have said it's been the best educational and networking opportu-nity [they've had]," notes Laleh Malek, program coordinator and director of professional experience for the College of Business and Economics. For more on the program, go to

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