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Exception to the Rules

A new book doesn't bend to old business adages.

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This story appears in the August 2006 issue of Entrepreneur. Subscribe »

Anthony Iaquinto and Stephen Spinelli Jr. stampede a sizable herd of entrepreneurship's sacred cows in Never Bet the Farm (Jossey-Bass, $19.95). They declare there is no one entrepreneurial personality and say that entrepreneurs are people just like everybody else.

They ascribe a much larger role than most experts do to luck--both good and bad--in the way entrepreneurial ventures turn out. Perhaps their most controversial suggestion is that entrepreneurs operate at times in "the gray"--an area between established rules and unethical behavior. As examples, they provide cases of retailers jousting with regulators and startups using smoke and mirrors to appear larger than they are.

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