Exception to the Rules
A new book doesn't bend to old business adages.
Anthony Iaquinto and Stephen Spinelli Jr. stampede a sizable herd of entrepreneurship's sacred cows in Never Bet the Farm (Jossey-Bass, $19.95). They declare there is no one entrepreneurial personality and say that entrepreneurs are people just like everybody else.
They ascribe a much larger role than most experts do to luck--both good and bad--in the way entrepreneurial ventures turn out. Perhaps their most controversial suggestion is that entrepreneurs operate at times in "the gray"--an area between established rules and unethical behavior. As examples, they provide cases of retailers jousting with regulators and startups using smoke and mirrors to appear larger than they are.