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Give Your eBay Customers Star Treatment

Make your eBay business shine by offering stellar customer service.

This story appears in the July 2006 issue of Entrepreneur. Subscribe »

It doesn't matter what you sell; people truly buy only two things from you: security and confidence. If you can't provide those two things through your customer service, your buyers will simply move on to your competitors.and on eBay, they have many to choose from.

If you treat eBay like a garage sale, you shouldn't be surprised when your products fetch garage-sale prices. By treating it like a real business--using research, advanced marketing tools and gold-star customer service--you will outsell your competition. To develop your gold-star customer service policies, stop thinking like a seller, and start thinking like a buyer. Your buyer wants:

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