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Bring In eBay Customers With Your Site

New customers are out there, but they might not be on eBay--yet. Use a website to show them the way to your business.

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This story appears in the August 2006 issue of Entrepreneur. Subscribe »

To get the most from your eBay business, make sure you're using the "triangle of success": eBay auctions, an eBay Store (read my previous column on eBay Stores) and a website. eBay Power-Seller and 47-year-old website owner Yaron Hankin (www.anytimesale.com) says, "People look at someone who not only sells on eBay, but also has his or her own website, as a more established seller."

Steps to creating a successful e-commerce website include:

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