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Bring In eBay Customers With Your Site New customers are out there, but they might not be on eBay--yet. Use a website to show them the way to your business.

By Janelle Elms

Opinions expressed by Entrepreneur contributors are their own.

To get the most from your eBay business, make sure you're using the "triangle of success": eBay auctions, an eBay Store (read my previous column on eBay Stores) and a website. eBay Power-Seller and 47-year-old website owner Yaron Hankin (www.anytimesale.com) says, "People look at someone who not only sells on eBay, but also has his or her own website, as a more established seller."

Steps to creating a successful e-commerce website include:

  • Domain and hosting: Use a site like GoDaddy.com or Register.com to locate and purchase your domain, as well as find hosting for your site. sdesign: As an entrepreneur, you're worth a lot of money per hour. If a company, person or piece of software can do a task for less, let it. You can find many talented, inexpensive designers on Craigslist, Elance and even eBay.