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Bird's-Eye View

Make maps a part of your marketing plan.

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This story appears in the July 2006 issue of Entrepreneur. Subscribe »

Go to Google Maps and type in "Chicago airport." Click the "Satellite" button to view the satellite imagery. Zoom in two or three clicks until O'Hare International begins to take shape, then travel north a few clicks-bull's-eye! There's the Target store.

Like Target, businesses around airports have been advertising on their rooftops for years, knowing that overhead traffic brings an audience. With the explosion of satellite imagery on the internet, every rooftop in the country is now a trafficked fly zone. So should entrepreneurs paint their roofs?

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