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Ticket to Ride

The gas crisis is good news for fuel-efficient transportation businesses.

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This story appears in the May 2006 issue of Entrepreneur. Subscribe »

Gas prices this high for this long? It's downright uncomfortable. In fact, it's enough to get consumers to change their behavior. Rising prices have many consumers turning to alternatives-- from car-sharing services to scooters--and entrepreneurs are reaping the rewards.

Take Scott Griffith, CEO of Zipcar Inc. based in Cambridge, Massachusetts. The $15 million car-sharing service lets its members reserve a car online by the hour or by the day, walk to the nearest pickup location and drive away--gas and insurance included. Currently, Zipcar operates in 29 cities and gets an average of 2,500 new members per month.

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