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Seniority Rules

Give the older generation the computing power it wants.

This story appears in the May 2006 issue of Entrepreneur. Subscribe »

With life expectancy hitting all-time highs, it's hard to ignore the growing senior market. A relatively untapped area involves technology for seniors. This can take many forms, from health-care technology to software that helps seniors access the internet.

A good resource for information is the Center for Aging Services Technologies, a coalition of technology companies, aging services organizations, research universities and government representatives. Technology that helps enable independent living for seniors is a major growth area. A Pew Internet & American Life report shows that wired seniors tend to engage in e-mail; communication, information and health searches; e-shopping; and online banking.

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