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Giving Control to Customers

Your customers are your livelihood, so why don't you let them have their say?

This story appears in the June 2006 issue of Entrepreneur. Subscribe »

Kiddie Rides USAis pretty much what you'd expect--a manufacturer of quarter-fed children's rides that sit in shopping malls and outside grocery stores around the country. That is, it was--until the owner of a children's hair salon called the Denver company in early 2004.

"They were looking for fun, creative chairs for children to sit in while they get their hair cut," says Damon Carson, 34, president of Kiddie Rides. "[The idea] to mount the ride on a hydraulic lift came about because of this [salon owner's] own genius."

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