Position your company to get government contracts.
As the circulation director for Government Computer News, Mark Amtower noticed that no one had looked at marketing to the government as a "separate, distinct discipline." So in 1985, he started consulting firm Amtower & Co. to help companies shape their marketing messages for government buyers. Amtower is also a speaker, a radio show host and author of Government Marketing Best Practices.
Entrepreneur: Are a lot of entrepreneurs intimidated by doing business with the government?
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