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Want It All?

It's not that you shouldn't dream big; you just need to know when to pull in the reins.

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This story appears in the July 2006 issue of Entrepreneur. Subscribe »

Focus on your strengths, or learn a lesson the hard way like San Francisco-based handbag company The Sak did.

In 1999, after 10 years wholesaling handbags, Todd Elliott and Mark Talucci, both 41, expanded on their offerings. "The math looked good on paper, so we played spin the wheel of growth and got a little crazy," admits Talucci. Retail stores and new products like footwear, belts and jewelry distracted The Sak from what made it successful in the first place: handbags.

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