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Time Well Spent

This entrepreneur turns his company's time into money--even when working for free.

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This story appears in the June 2006 issue of Entrepreneur. Subscribe »

Reid Carr has nothing to sell but time, yet finds that giving it away is sometimes best. Carr's San Diego company, Red Door Interactive, which had sales of nearly $3 million in 2005, sells web services based on how much time each project requires.

That's a double-edged sword, says Carr, 29. Because customers often don't understand the intrinsic value of an employee's time, they expect too many employee-hours for their projects. On the other hand, when employees are idle, it costs Red Door hundreds of dollars an hour in opportunity costs.

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