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Is Affiliate Marketing Right For You?

Partnering with a site like can put the wind in your sails.

This story appears in the May 2006 issue of Entrepreneur. Subscribe »

Benson Altman, founder, CEO and president of in New York City, is prepared for a busy spring. That's because in February, he began a relationship with that enables him to sell his more than 20,000 kosher products--including everything from fresh, kosher butcher meat to kosher cosmetics-on's products have been integrated into's catalog, so customers can purchase them seamlessly. then ships the products to customers, and handles everything else, such as first-level customer support and billing.

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