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Canine Calling

After an unexpected layoff, a marketing exec tracks down a new career.

This story appears in the June 2006 issue of Entrepreneur. Subscribe »

Life is full of twists and turns, but in 2003, Christie Price received a serious blow that sent her life spinning upside down. Having worked 27 years in marketing, advertising and communications, Price was pulling in a nearly six-figure salary and had become an expert at dealing with people. However, even that expertise couldn't prevent her from getting laid off. A struggling economy combined with an overabundance of well-qualified workers demanding half her salary meant that the cards were stacked against her, even if she looked for another job.

So in January 2004, after some soul-searching, Price put her 3-year-old miniature schnauzer in the car and set out on a three-day road trip to Denver. She hoped her final destination, the headquarters for Bark Busters, an in-home dog-training franchise, would send her down the right trail: She planned to attend a three-week training course there. "This was my adventure," says Price, 54. "And that's the way I looked at it. I was starting everything new."

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